There is an epidemic sweeping the land. It’s called Shelf-Help-Itis.
It afflicts solo-professionals, entrepreneurs, and small enterprise owners.
Audio Bookcase
Do you or someone you know have Shelf-Help-Itis?
Here are the symptoms.
You conclude to learn more about how to run and store your business.
You go to a workshop or seminar.
You take lots of notes. And try to stuff 10 gallons of knowledge into your one gallon brain.
You buy a truckload of books and audio Cds. You write a note to self.
“Self, be sure to buy a new bookcase to hold all this new training material and don’t forget to deduct it as an expense.”
You come home committed to studying this new material.
But you get sidetracked.
You go back to your daily routine. You fast come to be highly busy and get overwhelmed by day-to-day enterprise matters.
You never get to put the material into practice.
You are not able to follow-up and use the new information/strategies/techniques.
This is a very coarse problem. In fact this problem is epidemic.
No matter how good the facts is, no matter how motivational the speaker was, no matter how jazzed you are when you get home, only about five percent of those at the conference are able to implement what they learned on their own.
You go to a workshop or conference to learn, you come home loaded with lots of “self-help” material but there is never sufficient time to use that material, so it becomes “shelf-help” material. In spite of your good intentions, the more seminars you attend, the more shelf-help you accumulate.
If you have Shelf-Help-Itis you know what I’m talking about.
You are unable to follow-up on all the new plans and ideas you have. All your good intentions start to fade away.
Don’t worry. You are not alone. It’s not your fault.
Thankfully, there is a cure. The cure for Shelf-Help-Itis is get a coach, a Personal Coach or a Marketing Coach or both. Just get a coach.
In this situation, the coach’s job is to help you stay focused and hold you accountable as you follow-up on implementing your new plans and ideas.
In this situation, the clarification is not more information. The clarification is focus, follow-up, and accountability.
Having a Marketing Coach is like having a running buddy who is ready, willing, and able to hold your feet to the fire and help you avoid the pains of Shelf-Help-itis.
business Marketing Coach – Do You Have Shelf-Help-Itis?
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