The Digital tsunami keeps changing forever the way we do business. The only way to stay on top of it? Never stop training. Teleseminars, webinars, in-person workshops, coaching – if you’re an online entrepreneur, you’re in school for life. As each new Internet business model appears, you have to learn what it is and how to use it to maximize your reach and accomplish your business potential.
Problems arise when we keep lively transmit so fast that we forget – or forget to implement – the lessons we’ve already learned. It’s easy to get distracted by The Next Big Thing, but if you keep learning new skills and don’t use the old, you’re wasting money, energy and time.
Audio Bookcase
This truism came back to me while a recent brush-up session with my first online marketing mentor. A few years ago, when I knew nothing except that I needed to learn about online business models, I enrolled in this man’s 14-month program. His trainings proved more intense than my Masters Degree as they decoded Internet marketing, taught me how to container my communications skills into products, and launched me into the Internet marketplace.
As I subsequently studied with other gurus, I moved away from this man’s materials. It seemed a general progression: I’d already learned his content, so on to the next! These new trainings added to my skill sets and I wanted more. I kept focusing on the newest, the brightest – all of them good, content-rich programs. But my business started sagging and even the current economic challenges did not by comparison what was going wrong.
That’s when I realized that I had subtly strayed from my initial trainings. I needed to get back to my online business roots – and that’s what I did, first by dusting off the materials from that original, groundbreaking seminar, and then by booking a coaching session with my mentor.
The result? I got revved into a much higher gear and began taking daily advantage of the excellent training I’d already received. From my experience, I pulled out these five tips to help you get more value from the programs you’ve already purchased:
1. Got Cd’s from earlier trainings? Just because you listened to them a while ago doesn’t mean that you know the material cold. Tell them on an ongoing basis. Stash them in your car and forget about talk radio; listen to content with lasting value that can enrich not only your mind, but your bank account. You’ll be amazed to inspect what you didn’t digest the first time around.
2. Same for workbooks and study materials. Don’t leave those information-rich binders up on your bookcase. Turn the shelf-help into self-help and continually review. Don’t assume that because you heard it on a Cd that you don’t have to do the reading. We process information differently if we hear it or read it. The combination of the two will lock the information in so that you maintain more at a much deeper level.
3. Did a writing exercise from a seminar work for you in the past? Great – do it again. You’re not the same Internet marketer you were last year… Or at least you’d good not be. You’ve grown, refined your materials, learned from your clients, gained new awareness. These have to be fit into your marketing materials and online strategies. Returning to processes that helped you in the past can grind your current platform and strategies.
4. Tell your website copy and freebies to see if they’re still relevant to what you’re doing now. When I recently looked at one of my extra reports, it no longer matched up with my most recent program. Make confident all the pieces of what you’re showing to the world are in unblemished alignment so you gift a unified, brandable business message.
5. Put aside time every day to do this work. Don’t just assume you’ll get to it “when time opens up.” Time has a way of escaping from us if we don’t seriously commit to using it. Put this commitment into your calendar. Mark the start time with an audio alarm on your computer or other tech device. When the alarm goes off, do the work. Make it a priority.
When I began reviewing materials from old seminars, I was able to produce a stronger platform, clearer marketing plan, and renewed energy and optimism. I’m lasting with that work. Like most people, I needed to be reminded of what I had forgotten to remember. I also got to appreciate how much I’ve learned since I began this new path in life.
So reconnect with the materials that you once found significant and mine some more value from them. It’s economy than signing up for some new seminar… And you don’t have to pay for parking.
Get More Value From Your Internet enterprise Seminars – 5 Tips to Remember What You Already Know
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